The Leader’s Digest – One Year Old Today!

A year ago today I published my first blog.

Don’t you just love the paradox of journeys? They can turn out just as we expected and yet nothing like we thought.

What started out as a way of building the brand profile of my coaching business and establishing thought leadership has happened…and so, so much more. It has been the most intensely creative outlet. And at times a cathartic process. An opportunity to reflect and gain my own clarity.

Here are some of the key lessons I have learned (and continue to learn) as I carry on my blogging journey.

1. Being Consistent. All the top bloggers say it and its true. Regular posting is important. When we build a following our readers expect the little email that pops up in their inbox, notifying them of a new post. We owe it to them to continue. Posting content consistently also helps to attract more followers and elevate web search rankings. Google likes fresh content, so it’s a great way of elevating SEO (Search Engine Optimisation).

2. Writing when inspiration hits. The best ideas and topics have come to me at the strangest times. When I have had inspiration to write and just ‘let it flow’, these have always been the best posts.

3. Have a great partner. Someone who knows about the technical aspects of blogging and can hold your hand throughout the process. I take care of content and Amy takes care of everything else.

4. Focus on content. Speak from the heart. Be willing to experiment and be courageous. And don’t be afraid to have an opinion. All the greatest bloggers express their thoughts openly. This is the beauty of blogging – it’s a vehicle for personal expression.

5. Accept vulnerability. Know that you will get that whole vulnerability hangover thing each time you post. Every time I post something, I still have self doubt. Is it any good? Will anyone read it? Hell, I don’t want anyone to read it?! Who am I to say any of this? I don’t know anything about leadership. You get the drift…

When someone first said to me you should write a blog, despite being a complete technophobe (to be completely honest I didn’t even really know what it was), I had such a resounding positive gut feeling to say “yes”, that it was almost a no choice situation.

And it has proved to be such a cool, cool project. I just hope you have also enjoyed it and I want to thank you for joining me on the ride…here’s to many more adventures ahead. And a celebratory toast!



  1. Scott Duncan on October 2, 2013 at 8:07 pm

    Suzi, congratulations and a very Happy Birthday to the Leader’s Digest. Amongst a sea of spam that I should really just unsubscribe to, I always enjoy your postings. Keep up the great work!

    • The Leader's Digest on October 7, 2013 at 3:57 am

      Hi Scott, great to hear from you and I’m so pleased you have been enjoying The Leader’s Digest. Thanks for your wonderful feedback. Cheers, Suzi.

  2. Olivia Harris on October 1, 2013 at 11:04 pm

    Hello again Suzi!

    This email arrived on a day when I too was thinking about ‘One year old ago today’. I’d just written to my sisters saying that it had been exactly one year since our Dad went into intensive care here at Wellington Hospital (he was put into an induced coma and was in ICU for a month) and that it was amazing that a whole year had passed but that we’re lucky he’s still with us.

    I’d just hit send on that email and yours arrived in my inbox. It was neat timing!

    Just thought I’d share that with you.

    See you soon,


    • The Leader's Digest on October 2, 2013 at 1:49 am

      Hi Olivia. Great to hear from you. Thanks for sharing your own journey about what the last year has meant for you. So much can happen in 365 days can’t it? Cheers, Suzi

  3. paradigms of leadership on October 1, 2013 at 10:58 am

    Congratulations Suzi

  4. Doug on October 1, 2013 at 3:19 am

    Congrats Suzi Q

  5. mcalpmagoo on October 1, 2013 at 3:06 am

    Congrats! xx



    Winner NZ’s Best Restaurant in

    The People’s Choice Awards



Leave a Comment

Recent Posts from The Leader's Digest

Suzi McAlpine

Suzi McAlpine is a Leadership Development Specialist and author of the award-winning leadership blog, The Leader’s Digest. She writes and teaches about accomplished leadership, what magic emerges when it’s present, and how to ignite better leadership in individuals, teams and organisations. Suzi has been a leader and senior executive herself, working alongside CEOs and executive teams in a variety of roles. Her experience has included being a head-hunter, an executive coach, and a practice leader for a division at the world’s largest HR consulting firm. Suzi provides a range of services as a Leadership Development Specialist, including executive coaching, leadership workshops and development programmes for CEOs, leadership teams and organisations throughout New Zealand.

Welcome to

The Leader's Digest

Subscribe to The Leader’s Digest

Receive trending leadership topics and tips, straight to your inbox.

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Internationally Recognised


The Leader's Digest App